What do investors want to see in your business plan?
Most of the investors have their own missions and objectives. Every investor has its own priorities and goals. They always look for low risk and high returns. If your mission and investors’ goals are same, then investor will find it comfortable to invest money in your project. There are so many things investors want to see in your business plan, such as:
1. High returns
They always look for higher return as compared to easily available opportunities in the market. They want their money back in reasonable time and they want profits regularly.
2. Reason for investment
Every investor has his/her own reasons for investment. Some want to invest in new innovative products, some are interested in social benefits and others might want to capitalize on environmental well- being. Every single investor has his/her own priorities.
3. Management
Every investor looks for strong management team. If management team is skilled and has expertise, then there are highly positive chances of success of any business.
4. Business plan
Every investor looks for a solid business idea. If business idea is feasible and solid, then investors are likely to fund your business easily.
5. Investment Structure
Some investors only invested partially and some fully. So, structure of investment is also a concern for investors. Some investors want to share the risk of investment, while some are aggressive and take their chances for unshared returns.
6. Opportunities
Investors are also concerned about the future opportunities for any business. They look for future opportunities and growth. They seek long term returns. They are actively involved in business so they want long term associations with you and want long term returns.
7. Exit option
Investors also look for a viable exit strategy in a business plan. You need to mention that if they want to quit, so what will be the options and conditions for exit strategy.
In a nut shell, investors look for returns, a solid business idea which will give results, skilled people to run the business, life of the business, and the exit strategy. These are the main areas where investors usually look when they scrutiny your business plan while investing money in your idea.
