A SWOT analysis is a powerful tool that tells the strengths, weaknesses, opportunities and threats of your business. It contains great importance in front of investors and lenders when you are asking for loan. It tells them how your businesses is operating internally and are you capable enough to earn large amount of profits or not.
 
SWOT Analysis:

The SWOT analysis is prepared to know the strengths and weaknesses (internal capabilities of the company) and opportunities and threats (external parameters that are affecting the company). It contains great importance in your professional business plan. It is used to analyze the core areas on which the strategy of business depends; weaknesses your company have; opportunities that you have in market, in order to expand your business; and the external threats of which the company has to be aware. ... read more

The most important part of business plan is market analysis section. It contains information about your target market, products or services, competitors, pricing strategy, sales/distribution plan and advertising and promotional plan. This part also determines whether the market is sufficient enough to support the business or not.

It is necessary to review your market analysis section at least every year. Thorough research is very important before writing a professional business plan. You must be well-aware about every part or every question you are including in your marketing analysis section.

Products and/or services:

This part of marketing analysis contains the information about your product and services: How unique is your product from your competitors, how your product and services will give benefit to your customers and also the pricing strategy of your product.... read more